Creative Director, Copy
About the TeamThe Customer Experience (Marketing) team works to showcase our brand through the lens of expertise and love.
They work to provide a personalized experience for our consumers backed by best-in-class, data-driven marketing capabilities.
The Customer Experience team focuses across 4 departments including, Marketing, Creative, Communications, and our Loyalty & CRM team.
Everyone brings their own point of view to create a unique experience for the pets and pet parents.
About the LocationHybrid Position:
This position may be considered Hybrid based on PetSmart's FlexSmart policy and business needs.
A Hybrid work arrangement is considered to be a blend of onsite and remote work activity.
Associates with a Hybrid work arrangement have a work space at Phoenix Home Office and can be required to come onsite between 1-5 days a week as determined by leadership and based on business needs.
About the JobSUMMARYAs part of the in-house creative team, the Creative Director, Copy is responsible for leading an in-house copy team through the vision, development and implementation of our multi-channel brand expression.
The Creative Director, Copy provides strategic direction and oversight to effectively translate strategy into brand-enhancing and revenue-generating initiatives with a focus on the digital and in-store customer journey.
In partnership with the Creative Directors and VP Creative, this position will passionately bring the PetSmart brand to life across multiple channels for a consistent brand experience.
Essential duties and responsibilitiesPartner with In-Store and Digital Creative Directors to interpret strategies and brand platforms to develop high-quality marketing campaigns that cohesively integrate the needs of a constantly evolving, fast-paced, multi-channel business to build the brand and drive transactions on both site and in store.
Master influencer of others as well as an articulate presenter to enable you to sell your ideas and solutions across the organization.
Ability to interface clearly and confidently with executive management.
Play a key role in building a beloved brand as a resourceful, collaborative, and highly effective creative leader.
Seamlessly toggle between managing and leading the creative team to writing out-of-the-box messaging.
Data driven leader who understands how to coordinate brand, business, and customer needs to drive traffic and conversion in digital media, email, site/web, video, in-store signage/marketing materials.
Partner with VP Creative and agency partners to continuously evolve and achieve elevated brand messaging through authentic, compelling, and purposeful copy.
Collaborates with brand, project management, marketing and design to deliver performance driven customer centric messaging.
Ensure PetSmart brand differentiation in the market through impactful messaging.
Manage and Inspire teams to generate conceptual ideas that can be translated into execution at a rapid pace for an integrated marketing experience.
Enables collaborative teamwork.
Exceptional communicator across all levels of interaction.
Create and support an inclusive, authentic environment where diverse opinions are encouraged and respected.
Quickly learns and has a full understanding of all things PetSmart including pet safety rules, regulations, legal, brand guidelines and can speak to the intricacies of such details.
Cultivate a creative environment by directing and delivering on the creative vision while inspiring and encouraging the team to push for smarter, more creative solutions.
Advocate for fresh, new creative approaches while not being afraid to evolve the brand.
Develop relationships with key business partners to gain a deep understanding of the business in order to lead the creative direction and deliver flawless, on-strategy executions.
Lead team to own the brand tone of voice and copy guidelines to help others deliver impactful creative work and differentiate PetSmart from other brands.
Establish goals and manage work for the creative group.
Help team members to personally develop and grow through direct and actionable feedback.
Growth mindset mentality of always learning about conversion, accessibility, digital best practices, and emerging technologies.
Required SkillsAbility to coach & mentor creative team and provide guidance to creatives ranging from junior to more experienced team members.
Ability to provide clear feedback and guide creative ideas while ensuring the creative strategically answers the brief.
Advertising experience required (with some of the experience within an Ad Agency ideally).
Retail experience preferred.
Advanced understanding and comfort with common creative tools like Adobe creative suite and Microsoft OfficeAdvanced understanding of email, web and digital capabilities, limitations, and best practicesEffective time management skills for a robust and fast-paced creative processAble to deliver clear and timely creative solutions based on feedback, deadlines, and project constraints.
A resilient, flexible and empathetic approach to your work.
Ability to get your hands dirty, not just lead and oversee.
A growth mindset and test and learn approach.
Lover of all things pets and pet parents.
Education and/or ExperienceBachelor's degree in marketing, communications, creative field preferredMinimum 10-15 years copywriting and 8
years of management experience; preferably in an agency environment, established brand, in-house creative team focused on the consumer and selling products.
Must be willing to relocate to the Phoenix, AZ area.
Experience overseeing/working with full-time staff, freelancers and agencies.
A high-quality portfolio that reflects success and experience developing and producing integrated campaigns across multiple channelsExperience presenting to executive leadership.
About the CultureAt PetSmart, we work hard to create a culture where every associate feels like they truly belong and we celebrate the unique stories, backgrounds, and experiences our associates share.
These experiences not only bring new perspectives in shaping our Belonging culture but they're core to PetSmart's success.
Not sure if you meet 100% of the position requirements and whether you should apply? We'd still like to hear from you and encourage you to apply with us! You just may be the ideal candidate for this role, and if not this one, perhaps another position.
Our home office offers outstanding amenities in a fun and rewarding workplace including:
Pet friendly environment, bring your pets to work!On-site Dog ParkTop Dog gym with equipment, fitness classes, massage therapists and personal trainersSit & Stay Caf serving fresh breakfast and lunch optionsOn-site coffee barLil' Paws learning center and onsite daycare facility (associate paid)Volunteer events with PetSmart CharitiesLearn more about #LifeAtPetSmart here:
https:
//www.
lifeatpetsmart.
com/life-at-petsmart/Check out Associate stories and share in some celebrations at PetSmart:
https:
//www.
blog.
lifeatpetsmart.
com/Explore PetSmart Benefits here:
https:
//benefits.
petsmart.
com/If you don't already live in the Phoenix area here's a guide to the area:
Welcome to Phoenix GuideResponsibilitiesSUMMARYAs part of the in-house creative team, the Creative Director, Copy is responsible for leading an in-house copy team through the vision, development and implementation of our multi-channel brand expression.
The Creative Director, Copy provides strategic direction and oversight to effectively translate strategy into brand-enhancing and revenue-generating initiatives with a focus on the digital and in-store customer journey.
In partnership with the Creative Directors and VP Creative, this position will passionately bring the PetSmart brand to life across multiple channels for a consistent brand experience.
Essential duties and responsibilitiesPartner with In-Store and Digital Creative Directors to interpret strategies and brand platforms to develop high-quality marketing campaigns that cohesively integrate the needs of a constantly evolving, fast-paced, multi-channel business to build the brand and drive transactions on both site and in store.
Master influencer of others as well as an articulate presenter to enable you to sell your ideas and solutions across the organization.
Ability to interface clearly and confidently with executive management.
Play a key role in building a beloved brand as a resourceful, collaborative, and highly effective creative leader.
Seamlessly toggle between managing and leading the creative team to writing out-of-the-box messaging.
Data driven leader who understands how to coordinate brand, business, and customer needs to drive traffic and conversion in digital media, email, site/web, video, in-store signage/marketing materials.
Partner with VP Creative and agency partners to continuously evolve and achieve elevated brand messaging through authentic, compelling, and purposeful copy.
Collaborates with brand, project management, marketing and design to deliver performance driven customer centric messaging.
Ensure PetSmart brand differentiation in the market through impactful messaging.
Manage and Inspire teams to generate conceptual ideas that can be translated into execution at a rapid pace for an integrated marketing experience.
Enables collaborative teamwork.
Exceptional communicator across all levels of interaction.
Create and support an inclusive, authentic environment where diverse opinions are encouraged and respected.
Quickly learns and has a full understanding of all things PetSmart including pet safety rules, regulations, legal, brand guidelines and can speak to the intricacies of such details.
Cultivate a creative environment by directing and delivering on the creative vision while inspiring and encouraging the team to push for smarter, more creative solutions.
Advocate for fresh, new creative approaches while not being afraid to evolve the brand.
Develop relationships with key business partners to gain a deep understanding of the business in order to lead the creative direction and deliver flawless, on-strategy executions.
Lead team to own the brand tone of voice and copy guidelines to help others deliver impactful creative work and differentiate PetSmart from other brands.
Establish goals and manage work for the creative group.
Help team members to personally develop and grow through direct and actionable feedback.
Growth mindset mentality of always learning about conversion, accessibility, digital best practices, and emerging technologies.
Required SkillsAbility to coach & mentor creative team and provide guidance to creatives ranging from junior to more experienced team members.
Ability to provide clear feedback and guide creative ideas while ensuring the creative strategically answers the brief.
Advertising experience required (with some of the experience within an Ad Agency ideally).
Retail experience preferred.
Advanced understanding and comfort with common creative tools like Adobe creative suite and Microsoft OfficeAdvanced understanding of email, web and digital capabilities, limitations, and best practicesEffective time management skills for a robust and fast-paced creative processAble to deliver clear and timely creative solutions based on feedback, deadlines, and project constraints.
A resilient, flexible and empathetic approach to your work.
Ability to get your hands dirty, not just lead and oversee.
A growth mindset and test and learn approach.
Lover of all things pets and pet parents.
Education and/or ExperienceBachelor's degree in marketing, communications, creative field preferredMinimum 10-15 years copywriting and 8
years of management experience; preferably in an agency environment, established brand, in-house creative team focused on the consumer and selling products.
Must be willing to relocate to the Phoenix, AZ area.
Experience overseeing/working with full-time staff, freelancers and agencies.
A high-quality portfolio that reflects success and experience developing and producing integrated campaigns across multiple channelsExperience presenting to executive leadership.
QualificationsAt PetSmart, we work hard to create a culture where every associate feels like they truly belong and we celebrate the unique stories, backgrounds, and experiences our associates share.
These experiences not only bring new perspectives in shaping our Belonging culture but they're core to PetSmart's success.
Not sure if you meet 100% of the position requirements and whether you should apply? We'd still like to hear from you and encourage you to apply with us! You just may be the ideal candidate for this role, and if not this one, perhaps another position.
Our home office offers outstanding amenities in a fun and rewarding workplace including:
Pet friendly environment, bring your pets to work!On-site Dog ParkTop Dog gym with equipment, fitness classes, massage therapists and personal trainersSit & Stay Caf serving fresh breakfast and lunch optionsOn-site coffee barLil' Paws learning center and onsite daycare facility (associate paid)Volunteer events with PetSmart CharitiesLearn more about #LifeAtPetSmart here:
https:
//www.
lifeatpetsmart.
com/life-at-petsmart/Check out Associate stories and share in some celebrations at PetSmart:
https:
//www.
blog.
lifeatpetsmart.
com/Explore PetSmart Benefits here:
https:
//benefits.
petsmart.
com/If you don't already live in the Phoenix area here's a guide to the area:
Welcome to Phoenix Guide Recommended Skills Adobe Creative Suite Advertising Business Marketing Business Requirements Coaching And Mentoring Communication Estimated Salary: $20 to $28 per hour based on qualifications.
They work to provide a personalized experience for our consumers backed by best-in-class, data-driven marketing capabilities.
The Customer Experience team focuses across 4 departments including, Marketing, Creative, Communications, and our Loyalty & CRM team.
Everyone brings their own point of view to create a unique experience for the pets and pet parents.
About the LocationHybrid Position:
This position may be considered Hybrid based on PetSmart's FlexSmart policy and business needs.
A Hybrid work arrangement is considered to be a blend of onsite and remote work activity.
Associates with a Hybrid work arrangement have a work space at Phoenix Home Office and can be required to come onsite between 1-5 days a week as determined by leadership and based on business needs.
About the JobSUMMARYAs part of the in-house creative team, the Creative Director, Copy is responsible for leading an in-house copy team through the vision, development and implementation of our multi-channel brand expression.
The Creative Director, Copy provides strategic direction and oversight to effectively translate strategy into brand-enhancing and revenue-generating initiatives with a focus on the digital and in-store customer journey.
In partnership with the Creative Directors and VP Creative, this position will passionately bring the PetSmart brand to life across multiple channels for a consistent brand experience.
Essential duties and responsibilitiesPartner with In-Store and Digital Creative Directors to interpret strategies and brand platforms to develop high-quality marketing campaigns that cohesively integrate the needs of a constantly evolving, fast-paced, multi-channel business to build the brand and drive transactions on both site and in store.
Master influencer of others as well as an articulate presenter to enable you to sell your ideas and solutions across the organization.
Ability to interface clearly and confidently with executive management.
Play a key role in building a beloved brand as a resourceful, collaborative, and highly effective creative leader.
Seamlessly toggle between managing and leading the creative team to writing out-of-the-box messaging.
Data driven leader who understands how to coordinate brand, business, and customer needs to drive traffic and conversion in digital media, email, site/web, video, in-store signage/marketing materials.
Partner with VP Creative and agency partners to continuously evolve and achieve elevated brand messaging through authentic, compelling, and purposeful copy.
Collaborates with brand, project management, marketing and design to deliver performance driven customer centric messaging.
Ensure PetSmart brand differentiation in the market through impactful messaging.
Manage and Inspire teams to generate conceptual ideas that can be translated into execution at a rapid pace for an integrated marketing experience.
Enables collaborative teamwork.
Exceptional communicator across all levels of interaction.
Create and support an inclusive, authentic environment where diverse opinions are encouraged and respected.
Quickly learns and has a full understanding of all things PetSmart including pet safety rules, regulations, legal, brand guidelines and can speak to the intricacies of such details.
Cultivate a creative environment by directing and delivering on the creative vision while inspiring and encouraging the team to push for smarter, more creative solutions.
Advocate for fresh, new creative approaches while not being afraid to evolve the brand.
Develop relationships with key business partners to gain a deep understanding of the business in order to lead the creative direction and deliver flawless, on-strategy executions.
Lead team to own the brand tone of voice and copy guidelines to help others deliver impactful creative work and differentiate PetSmart from other brands.
Establish goals and manage work for the creative group.
Help team members to personally develop and grow through direct and actionable feedback.
Growth mindset mentality of always learning about conversion, accessibility, digital best practices, and emerging technologies.
Required SkillsAbility to coach & mentor creative team and provide guidance to creatives ranging from junior to more experienced team members.
Ability to provide clear feedback and guide creative ideas while ensuring the creative strategically answers the brief.
Advertising experience required (with some of the experience within an Ad Agency ideally).
Retail experience preferred.
Advanced understanding and comfort with common creative tools like Adobe creative suite and Microsoft OfficeAdvanced understanding of email, web and digital capabilities, limitations, and best practicesEffective time management skills for a robust and fast-paced creative processAble to deliver clear and timely creative solutions based on feedback, deadlines, and project constraints.
A resilient, flexible and empathetic approach to your work.
Ability to get your hands dirty, not just lead and oversee.
A growth mindset and test and learn approach.
Lover of all things pets and pet parents.
Education and/or ExperienceBachelor's degree in marketing, communications, creative field preferredMinimum 10-15 years copywriting and 8
years of management experience; preferably in an agency environment, established brand, in-house creative team focused on the consumer and selling products.
Must be willing to relocate to the Phoenix, AZ area.
Experience overseeing/working with full-time staff, freelancers and agencies.
A high-quality portfolio that reflects success and experience developing and producing integrated campaigns across multiple channelsExperience presenting to executive leadership.
About the CultureAt PetSmart, we work hard to create a culture where every associate feels like they truly belong and we celebrate the unique stories, backgrounds, and experiences our associates share.
These experiences not only bring new perspectives in shaping our Belonging culture but they're core to PetSmart's success.
Not sure if you meet 100% of the position requirements and whether you should apply? We'd still like to hear from you and encourage you to apply with us! You just may be the ideal candidate for this role, and if not this one, perhaps another position.
Our home office offers outstanding amenities in a fun and rewarding workplace including:
Pet friendly environment, bring your pets to work!On-site Dog ParkTop Dog gym with equipment, fitness classes, massage therapists and personal trainersSit & Stay Caf serving fresh breakfast and lunch optionsOn-site coffee barLil' Paws learning center and onsite daycare facility (associate paid)Volunteer events with PetSmart CharitiesLearn more about #LifeAtPetSmart here:
https:
//www.
lifeatpetsmart.
com/life-at-petsmart/Check out Associate stories and share in some celebrations at PetSmart:
https:
//www.
blog.
lifeatpetsmart.
com/Explore PetSmart Benefits here:
https:
//benefits.
petsmart.
com/If you don't already live in the Phoenix area here's a guide to the area:
Welcome to Phoenix GuideResponsibilitiesSUMMARYAs part of the in-house creative team, the Creative Director, Copy is responsible for leading an in-house copy team through the vision, development and implementation of our multi-channel brand expression.
The Creative Director, Copy provides strategic direction and oversight to effectively translate strategy into brand-enhancing and revenue-generating initiatives with a focus on the digital and in-store customer journey.
In partnership with the Creative Directors and VP Creative, this position will passionately bring the PetSmart brand to life across multiple channels for a consistent brand experience.
Essential duties and responsibilitiesPartner with In-Store and Digital Creative Directors to interpret strategies and brand platforms to develop high-quality marketing campaigns that cohesively integrate the needs of a constantly evolving, fast-paced, multi-channel business to build the brand and drive transactions on both site and in store.
Master influencer of others as well as an articulate presenter to enable you to sell your ideas and solutions across the organization.
Ability to interface clearly and confidently with executive management.
Play a key role in building a beloved brand as a resourceful, collaborative, and highly effective creative leader.
Seamlessly toggle between managing and leading the creative team to writing out-of-the-box messaging.
Data driven leader who understands how to coordinate brand, business, and customer needs to drive traffic and conversion in digital media, email, site/web, video, in-store signage/marketing materials.
Partner with VP Creative and agency partners to continuously evolve and achieve elevated brand messaging through authentic, compelling, and purposeful copy.
Collaborates with brand, project management, marketing and design to deliver performance driven customer centric messaging.
Ensure PetSmart brand differentiation in the market through impactful messaging.
Manage and Inspire teams to generate conceptual ideas that can be translated into execution at a rapid pace for an integrated marketing experience.
Enables collaborative teamwork.
Exceptional communicator across all levels of interaction.
Create and support an inclusive, authentic environment where diverse opinions are encouraged and respected.
Quickly learns and has a full understanding of all things PetSmart including pet safety rules, regulations, legal, brand guidelines and can speak to the intricacies of such details.
Cultivate a creative environment by directing and delivering on the creative vision while inspiring and encouraging the team to push for smarter, more creative solutions.
Advocate for fresh, new creative approaches while not being afraid to evolve the brand.
Develop relationships with key business partners to gain a deep understanding of the business in order to lead the creative direction and deliver flawless, on-strategy executions.
Lead team to own the brand tone of voice and copy guidelines to help others deliver impactful creative work and differentiate PetSmart from other brands.
Establish goals and manage work for the creative group.
Help team members to personally develop and grow through direct and actionable feedback.
Growth mindset mentality of always learning about conversion, accessibility, digital best practices, and emerging technologies.
Required SkillsAbility to coach & mentor creative team and provide guidance to creatives ranging from junior to more experienced team members.
Ability to provide clear feedback and guide creative ideas while ensuring the creative strategically answers the brief.
Advertising experience required (with some of the experience within an Ad Agency ideally).
Retail experience preferred.
Advanced understanding and comfort with common creative tools like Adobe creative suite and Microsoft OfficeAdvanced understanding of email, web and digital capabilities, limitations, and best practicesEffective time management skills for a robust and fast-paced creative processAble to deliver clear and timely creative solutions based on feedback, deadlines, and project constraints.
A resilient, flexible and empathetic approach to your work.
Ability to get your hands dirty, not just lead and oversee.
A growth mindset and test and learn approach.
Lover of all things pets and pet parents.
Education and/or ExperienceBachelor's degree in marketing, communications, creative field preferredMinimum 10-15 years copywriting and 8
years of management experience; preferably in an agency environment, established brand, in-house creative team focused on the consumer and selling products.
Must be willing to relocate to the Phoenix, AZ area.
Experience overseeing/working with full-time staff, freelancers and agencies.
A high-quality portfolio that reflects success and experience developing and producing integrated campaigns across multiple channelsExperience presenting to executive leadership.
QualificationsAt PetSmart, we work hard to create a culture where every associate feels like they truly belong and we celebrate the unique stories, backgrounds, and experiences our associates share.
These experiences not only bring new perspectives in shaping our Belonging culture but they're core to PetSmart's success.
Not sure if you meet 100% of the position requirements and whether you should apply? We'd still like to hear from you and encourage you to apply with us! You just may be the ideal candidate for this role, and if not this one, perhaps another position.
Our home office offers outstanding amenities in a fun and rewarding workplace including:
Pet friendly environment, bring your pets to work!On-site Dog ParkTop Dog gym with equipment, fitness classes, massage therapists and personal trainersSit & Stay Caf serving fresh breakfast and lunch optionsOn-site coffee barLil' Paws learning center and onsite daycare facility (associate paid)Volunteer events with PetSmart CharitiesLearn more about #LifeAtPetSmart here:
https:
//www.
lifeatpetsmart.
com/life-at-petsmart/Check out Associate stories and share in some celebrations at PetSmart:
https:
//www.
blog.
lifeatpetsmart.
com/Explore PetSmart Benefits here:
https:
//benefits.
petsmart.
com/If you don't already live in the Phoenix area here's a guide to the area:
Welcome to Phoenix Guide Recommended Skills Adobe Creative Suite Advertising Business Marketing Business Requirements Coaching And Mentoring Communication Estimated Salary: $20 to $28 per hour based on qualifications.
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