Regional Marketing Director
Discover a better way of living a purpose-driven career at CWS Apartment Homes. We aim to recruit the most enthusiastic talent to join our team and contribute to our mission of providing exceptional living experiences to residents and meaningful work for passionate individuals. Focusing on an atmosphere of forward thinking, collaboration, and creative problem solving, CWS strives to provide the opportunities and challenges you desire for a satisfying career. When we say collaborative, we mean it. Every team member at CWS has a voice, a purpose, and the opportunity to grow and advance their career.
CWS offers a robust benefits program that offers you choices for your physical, mental and financial wellness, creating value in your most important investment- you! For your physical and mental wellness we offer medical, dental and vision insurance programs for you and your family's needs as well has vacation, sick time and holiday benefits. For your financial wellness CWS provides an array of supplemental life insurance and disability insurance. In addition, our CWS Savings plan has a pre-tax and Roth component in which we will match up to 3% of your contribution towards your future savings! CWS also provides a rent discount should you choose to call one of our communities home. CWS is dedicated to not only you and your well-being, but also the community in which we live. With our B.R.I.D.G.E program we are able to give back to our communities by volunteering.
The primary role of the Regional Marketing Director is to effectively market each CWS community, ensure quality service to our residents, and provide assistance to our communities to enhance performance.
This position reports to the VP-Marketing and will be based out of Phoenix, Arizona. Portfolio will consist of Phoenix, Denver, California, Seattle and San Antonio.
Requirements
What will I be doing?
Provide support to Community Directors, Regional Directors and On-Site teams on all communities within the CWS portfolio with relation to marketing.
Identification of strategic marketing initiatives and ability to implement and train to promote the leasing velocity. Growth of revenue by social and local strategy and outreach.
Committed to ensuring quality customer service for our residents.
Visit sites under contract and provide a comprehensive marketing budget outlook for first year operations as well as a mapped marketing strategy for advertising recommendations.
Visit underperforming assets, provide a detailed analysis of areas of concern, give suggested changes to improve traffic, net leases and overall conversions within a marketing plan that is developed to enhance community performance and move toward goal.
Evaluate paid advertising sources for ROI.
Vet and research new partners that could benefit and strengthen the overall performance and online exposure of the assets.
Effectively provide advertising sources that bring appropriate amounts of qualified traffic to each community enabling leasing performance to align with stabilization goals and or exceed.
Oversee website content management.
What are we looking for?
At CWS, our mission is to Enhance Lives the CWS Way. The company was founded in 1969 and we have a long track record of success. Our leadership demonstrates our core values day in and day out. We want individuals who share and will demonstrate:
A demand for excellence with a sense of urgency
A respect for people
Requirement for profitability and sustainability
Honoring our word
Ethical dealings are paramount
In addition, the ideal candidate will possess the following:
Must have excellent computer and software skills
Must have working knowledge of SEO, social media, Google Analytics, keyword development, email marketing, and online campaigns
Must have excellent written, oral, and presentation skills
Must have excellent customer service skills
Must be able to effectively multitask in a fast-paced work environment with consistently shifting priorities, while maintaining attention to details, deadlines and budgets
Well-skilled and versed in Website, Reputation Management , Social Media Management and implementation of strategic planning on a national level.
Experienced in new development, lease-ups, acquisitions, and associated competitive and marketing plan development.
Must have ability to work independently as well as part of a team
Travel of at least 50% required
Minimum
Qualifications:
Must have a 3-5 years of experience as a Marketing Director supporting medium to large portfolios
Must have a high school diploma or GED; 2-4 years of college preferred
CWS has placed in multiple Top Workplace surveys and has been recognized as Best Workplace for Millennials-Fortune Magazine 2015, Best Workplace for Women, Fortune Magazine 2015, and Top Workplace-Austin American Statesman 2016, in addition to others.
Apply On-lineSend This Job to a FriendAn Equal Opportunity Employer
. Apply now!Estimated Salary: $20 to $28 per hour based on qualifications.
CWS offers a robust benefits program that offers you choices for your physical, mental and financial wellness, creating value in your most important investment- you! For your physical and mental wellness we offer medical, dental and vision insurance programs for you and your family's needs as well has vacation, sick time and holiday benefits. For your financial wellness CWS provides an array of supplemental life insurance and disability insurance. In addition, our CWS Savings plan has a pre-tax and Roth component in which we will match up to 3% of your contribution towards your future savings! CWS also provides a rent discount should you choose to call one of our communities home. CWS is dedicated to not only you and your well-being, but also the community in which we live. With our B.R.I.D.G.E program we are able to give back to our communities by volunteering.
The primary role of the Regional Marketing Director is to effectively market each CWS community, ensure quality service to our residents, and provide assistance to our communities to enhance performance.
This position reports to the VP-Marketing and will be based out of Phoenix, Arizona. Portfolio will consist of Phoenix, Denver, California, Seattle and San Antonio.
Requirements
What will I be doing?
Provide support to Community Directors, Regional Directors and On-Site teams on all communities within the CWS portfolio with relation to marketing.
Identification of strategic marketing initiatives and ability to implement and train to promote the leasing velocity. Growth of revenue by social and local strategy and outreach.
Committed to ensuring quality customer service for our residents.
Visit sites under contract and provide a comprehensive marketing budget outlook for first year operations as well as a mapped marketing strategy for advertising recommendations.
Visit underperforming assets, provide a detailed analysis of areas of concern, give suggested changes to improve traffic, net leases and overall conversions within a marketing plan that is developed to enhance community performance and move toward goal.
Evaluate paid advertising sources for ROI.
Vet and research new partners that could benefit and strengthen the overall performance and online exposure of the assets.
Effectively provide advertising sources that bring appropriate amounts of qualified traffic to each community enabling leasing performance to align with stabilization goals and or exceed.
Oversee website content management.
What are we looking for?
At CWS, our mission is to Enhance Lives the CWS Way. The company was founded in 1969 and we have a long track record of success. Our leadership demonstrates our core values day in and day out. We want individuals who share and will demonstrate:
A demand for excellence with a sense of urgency
A respect for people
Requirement for profitability and sustainability
Honoring our word
Ethical dealings are paramount
In addition, the ideal candidate will possess the following:
Must have excellent computer and software skills
Must have working knowledge of SEO, social media, Google Analytics, keyword development, email marketing, and online campaigns
Must have excellent written, oral, and presentation skills
Must have excellent customer service skills
Must be able to effectively multitask in a fast-paced work environment with consistently shifting priorities, while maintaining attention to details, deadlines and budgets
Well-skilled and versed in Website, Reputation Management , Social Media Management and implementation of strategic planning on a national level.
Experienced in new development, lease-ups, acquisitions, and associated competitive and marketing plan development.
Must have ability to work independently as well as part of a team
Travel of at least 50% required
Minimum
Qualifications:
Must have a 3-5 years of experience as a Marketing Director supporting medium to large portfolios
Must have a high school diploma or GED; 2-4 years of college preferred
CWS has placed in multiple Top Workplace surveys and has been recognized as Best Workplace for Millennials-Fortune Magazine 2015, Best Workplace for Women, Fortune Magazine 2015, and Top Workplace-Austin American Statesman 2016, in addition to others.
Apply On-lineSend This Job to a FriendAn Equal Opportunity Employer
. Apply now!Estimated Salary: $20 to $28 per hour based on qualifications.
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