Senior Manager, Digital Media at University of Phoenix in Phoenix, AZ
Description and Requirements Overview Are you searching for a rewarding, fulfilling position that offers challenging work and the ability to make a big impact while working side-by-side with a team of fun, innovative people? Ideally, would you like this position to be with an organization that makes a positive contribution to the world? If sowe would love to hear from you! About Us University of Phoenix is a leading higher education institution founded in 1976 by Dr. John Sperling. Our mission is to improve the lives of our students, their families and future generations through higher education. Our values (which hopefully you share) are:
Brave. Honest. Focused. Our University values and embraces all team members and their unique perspectives. We fundamentally believe in fostering an environment which deeply respects, celebrates, and actively encourages a diverse workforce. We are committed to hiring - and learning from - those who share our passion to help others achieve their educational aspirations. We offer excellent benefits, an effective recognition program, and outstanding learning and development tools, including tuition vouchers for employees and their qualified family members. About the Position The Sr. Manager, Digital Media works with department leadership to define digital campaign strategy across display, video, mobile and paid social campaigns. An individual regularly identifies and implement opportunities for optimization, including but not limited to advertising creative and landing page optimization, bid management, tactic and partner evaluation, and budget allocation. The Sr. Manager, Digital Media defines, communicates and tracks key performance indicators and success metrics and provides periodic and ad-hoc reports, as requested, to business leaders within Marketing and others throughout the University. Responsibilities What You'll Do 1. Collaborate with department leadership to develop digital media strategy and key performance indicators; lead the digital marketing team and external agency to execute strategy and implement marketing programs with an online delivery, including integrated, cross-channel digital campaigns that include publisher direct, programmatic display, social, email marketing, streaming audio, and online video. 2. Develop recommendations and operations plan to meet the required KPIs across the acquisition funnel, including budget forecasting, creative insights, estimated delivery, and other relevant components. 3. Oversee media partner management; coordinate and lead media planning, execution, tracking, reporting and optimization to ensure a holistic media approach and that all goals are met and exceeded. 4. Continually assess and report on campaign and program performance, determine why programs succeed or fail, identify optimization tests, growth opportunities, and pursue investment areas to drive results. 5. Participate in planning and negotiating campaigns; implement and manage campaigns that drive brand equity, brand engagement and demand generation goals that meet or exceed the University's objectives. 6. Select, mentor, coach and evaluate staff as required by business needs; establish and monitor appropriate employee performance objectives; prepare and present employee check-ins and one-on-one discussions; implement mentoring and coaching plans, or disciplinary action, where appropriate. 7. Perform other duties as assigned or apparent. NOTE:
The primary accountabilities above are intended to describe the general content and requirements of this position and are not intended to be an exhaustive statement of duties. Specific goals or responsibilities will be documented in the incumbents' performance objectives as outlined by the incumbents' immediate supervisor or manager. Supervisory Responsibilities Direct management of 1-3 digital team members, as needed. Qualifications MINIMUM EDUCATION AND RELATED WORK
Experience:
o Bachelor's degree in a Marketing or Communications related discipline o Six (6) years of media management experience across a wide spectrum of media channels, including P&L responsibility for a multi-million dollar budget, providing the knowledge and experience to set-up, execute, and report on campaigns within the native platforms and DSPs, and direct experience working with strategic media partners (e.g., Google, Facebook) ADDITIONAL
Qualifications:
o Master's degree o Four (4) years of experience in a media agency, direct or digital agency o Experience managing large scale media budget supporting integrated/Digital advertising campaigns o Deep capability managing digital performance programs across programmatic, social, remarketing and digital video o Hands-on experience working and directing campaign performance and analytics/tools and a demonstrated ability to dig into data in order to mine actionable insights o Strong leadership and mentoring abilities with the ability to influence and inspire team members to achieve excellence o Exceptional communication skills with proven ability to work well with others to maintain and build cross-functional (internal and external) relationships including agency partners, internal clients and leadership team #LI-SH1 #LI-Remote As an Equal Opportunity employer, we particularly encourage applications from members of historically underrepresented racial/ethnic groups, women, individuals with disabilities, veterans, LGBTQ community members, and others who demonstrate the ability to help us achieve our vision of a diverse and inclusive community.
Salary Range:
$100K -- $150K
Minimum Qualification
Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications.
Brave. Honest. Focused. Our University values and embraces all team members and their unique perspectives. We fundamentally believe in fostering an environment which deeply respects, celebrates, and actively encourages a diverse workforce. We are committed to hiring - and learning from - those who share our passion to help others achieve their educational aspirations. We offer excellent benefits, an effective recognition program, and outstanding learning and development tools, including tuition vouchers for employees and their qualified family members. About the Position The Sr. Manager, Digital Media works with department leadership to define digital campaign strategy across display, video, mobile and paid social campaigns. An individual regularly identifies and implement opportunities for optimization, including but not limited to advertising creative and landing page optimization, bid management, tactic and partner evaluation, and budget allocation. The Sr. Manager, Digital Media defines, communicates and tracks key performance indicators and success metrics and provides periodic and ad-hoc reports, as requested, to business leaders within Marketing and others throughout the University. Responsibilities What You'll Do 1. Collaborate with department leadership to develop digital media strategy and key performance indicators; lead the digital marketing team and external agency to execute strategy and implement marketing programs with an online delivery, including integrated, cross-channel digital campaigns that include publisher direct, programmatic display, social, email marketing, streaming audio, and online video. 2. Develop recommendations and operations plan to meet the required KPIs across the acquisition funnel, including budget forecasting, creative insights, estimated delivery, and other relevant components. 3. Oversee media partner management; coordinate and lead media planning, execution, tracking, reporting and optimization to ensure a holistic media approach and that all goals are met and exceeded. 4. Continually assess and report on campaign and program performance, determine why programs succeed or fail, identify optimization tests, growth opportunities, and pursue investment areas to drive results. 5. Participate in planning and negotiating campaigns; implement and manage campaigns that drive brand equity, brand engagement and demand generation goals that meet or exceed the University's objectives. 6. Select, mentor, coach and evaluate staff as required by business needs; establish and monitor appropriate employee performance objectives; prepare and present employee check-ins and one-on-one discussions; implement mentoring and coaching plans, or disciplinary action, where appropriate. 7. Perform other duties as assigned or apparent. NOTE:
The primary accountabilities above are intended to describe the general content and requirements of this position and are not intended to be an exhaustive statement of duties. Specific goals or responsibilities will be documented in the incumbents' performance objectives as outlined by the incumbents' immediate supervisor or manager. Supervisory Responsibilities Direct management of 1-3 digital team members, as needed. Qualifications MINIMUM EDUCATION AND RELATED WORK
Experience:
o Bachelor's degree in a Marketing or Communications related discipline o Six (6) years of media management experience across a wide spectrum of media channels, including P&L responsibility for a multi-million dollar budget, providing the knowledge and experience to set-up, execute, and report on campaigns within the native platforms and DSPs, and direct experience working with strategic media partners (e.g., Google, Facebook) ADDITIONAL
Qualifications:
o Master's degree o Four (4) years of experience in a media agency, direct or digital agency o Experience managing large scale media budget supporting integrated/Digital advertising campaigns o Deep capability managing digital performance programs across programmatic, social, remarketing and digital video o Hands-on experience working and directing campaign performance and analytics/tools and a demonstrated ability to dig into data in order to mine actionable insights o Strong leadership and mentoring abilities with the ability to influence and inspire team members to achieve excellence o Exceptional communication skills with proven ability to work well with others to maintain and build cross-functional (internal and external) relationships including agency partners, internal clients and leadership team #LI-SH1 #LI-Remote As an Equal Opportunity employer, we particularly encourage applications from members of historically underrepresented racial/ethnic groups, women, individuals with disabilities, veterans, LGBTQ community members, and others who demonstrate the ability to help us achieve our vision of a diverse and inclusive community.
Salary Range:
$100K -- $150K
Minimum Qualification
Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications.
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